Brand & Web Designer

Goal: Visually capture Katie’s innovative and meticulous creative process in branding and web design, highlighting her dedication to understanding and tailoring every element to her clients' needs.

Vision: Connect with women, particularly in the fitness and wellness space, by portraying a clean, ‘blank canvas’ aesthetic that symbolizes Katie’s readiness to bring her clients’ visions to life.

Props: Katie’s brand sketchbook, her computer, and printouts of her presentation decks—including creative direction, brand concepts, and style guides—illustrating her meticulous process and dedication to crafting tailored designs for her clients.

shoot

all about the